About
Ashley is a passionate and award-winning Creative Director from Atlanta, Georgia. She has over 15 years of industry experience in advertising, visual communication and design and has been responsible for leading creative for many globally and nationally recognized consumer brands. Ashley holds a BA in Fine Arts & Business from Agnes Scott College (the nation’s #1 Most Innovative liberal arts college—Go Scotties!). She is passionate about all things creative, loves true crime podcasts, entertaining, food and spending time with her husband and two dogs.
As a Creative Lead for Georgia-Pacific’s In-House Agency, Campfire Creative, Ashley has overseen photography, video and content creation to support integrated advertising campaigns across print, digital and social, as well as, leading rebranding and design efforts for large-scale, corporate identity systems. In working directly with clients she develops strong relationships to deliver strategic and emotionally-resonant creative that achieves business objectives.
She believes that successful design is rooted in strategy, driven by empathy and informed by consumer insights. Her inspiration and drive comes from a single, foundational belief—design has the power to solve problems for customers and consumers by creating solutions that get to the heart of human needs and deliver on business objectives.
Ashley has an incomparable strength in leading a creative team through a variety of projects across several platforms in digital and print. She is skilled in hiring, training, supervising and mentoring talent.
Clients
Angel Soft®
Brawny®
Baby Einstein®
Bright Starts®
Dixie®
EcoSmart®
Georgia-Pacific®
GP Pro®
Sparkle®
Stainmaster®
Quilted Northern®
Vanity Fair®
Certifications & Awards
CREATIVITY AWARDS
IHAF (In-House Agency Forum), 2022
BRAND BUILDING AWARD
Georgia-Pacific, 2018
BRAND BUILDING AWARD
Georgia-Pacific, 2017
COMMUNITY EXCELLENCE AWARD
Kids2, 2014
AMERICAN IN-HOUSE DESIGN AWARD
GD USA, 2013
AMERICAN GRAPHIC DESIGN AWARD
GD USA, 2011
AMERICAN IN-HOUSE DESIGN AWARDS
GD USA, 2022
CERTIFIED MARKETER LEVEL 1
General Assembly, 2019
AMERICAN PACKAGE DESIGN AWARD
GD USA, 2015
AMERICAN PACKAGE DESIGN AWARD
GD USA, 2014