Sparkle® Tear-a-Square™

Introducing Tear-a-Square™

In 2021, we were was tasked with creating eComm content that would drive trial of our new Sparkle® Tear-A-Square® paper towels. Our objective was to clearly convey the differentiated benefit of giving consumers more sheet size choices and, consequently, more control of how much paper towel they use. We delved into consumer research to better understand use cases for the new sheet sizes. We also conducted an audit of existing content to identify opportunities to improve visual communication. Ultimately, we recommended a photo and video shoot to create custom assets to ensure consumers could easily understand the different sheet sizes and benefit. These assets were then leveraged to create both above and below-the-fold content for the brand’s PDP on Walmart.com.

Results

The brand gave praise for the improved photography and consistency that were able to bring to their eComm content.

The creative for Tear-a-Square™ was so successful that the brand subsequently requested that we update eComm content for its other variants to follow suit. Additionally, they recently engaged us to do another photoshoot for Sparkle® Pick-a-Size™ so that we can continue to create consistency across all variants.